“We knew we could convince certain individuals to use the solution, but we wanted to create buzz within the company so that everyone would WANT to use it,” said Allen Adler, vice president of creative services. Adler and his team then re-branded the MediaBin solution internally as “FindIt!” and launched an email teaser campaign to generate excitement about what the new product would do. In parallel, Trask’s team coached specific user groups in key geographies to make sure a core team of power users were ready to go at launch. “The launch was a huge success. On the first day we had 150 users in three countries, across seven departments and dozens of others clamoring to get their hands on it.“
